Counterpace
From a technical prototype to a usable, engaging customer experience.
Counterpace provides audible and visual guidance to synchronize an athlete’s step rate with their heart rate and improve cardiovascualr function.
Counterpace improves blood circulation by teaching the user to step between heartbeats. This coordinated stepping allows the leg muscles to function as a second blood circulation pump working in sync with the heart.
I worked with company founder Jeff Bleich and his engineering team to turn his proof of concept technical prototype into an approachable, understandable and straightforward user experience.
Application design
I started with an audit of the existing engineering prototype. I user tested this version of the product and identified the key issues to address.
I led many collaborative design sessions and created several iterations to arrive at a simple and easy-to-follow interaction model.
The primary strategy was to make advanced features available without obfuscating the core of the experience (click to enlarge).
Updated onboarding
I observed Jeff introduce Counterpace personally to many people on our treadmill. I captured the main lessons Jeff conveys in a 1:1 orientation session with an in app orientation video and also a printed guide.
Logo and logotype
I inherited an initial draft of the Counterpace logo and did a short design sprint to clean it up visually. The final product captures the concept of flow that is core to Counterpace. The logo and the word mark work well together and can be applied independently while maintaining distinctiveness.
