Numenor

Brand identity and marketing site for an AI company building tools for hard-goods manufacturers.

The Context

Numenor builds AI for engineering change management at companies that make real things like cars. They needed a visual identity and a marketing site to attract their next wave of engineering hires — quiet competence to a technical audience that already has options. No fluff, no startup cliches.

The Work

The visual system is built on engineering redlines — the markup engineers use on technical drawings to flag changes. A single red dot travels the page as you scroll, drawing the hero underline, marking section transitions, and tying the whole experience together. It's precise, hand-made, and unmistakably engineering-native.

Brand language came from the team, not a writing room. I interviewed every Numenor employee — founders, engineers, customer-facing — and distilled the transcripts into the phrases that kept recurring. Since the site's primary audience was potential engineering hires, the brand voice needed to be the team's own.

A single-page marketing site. Dark, typographic, scroll-driven. The hero opens with a WebM video of real manufacturing footage — not stock, not AI-generated. Scroll-triggered animations reveal each section as the red dot travels down the page. The approach section uses a sticky technical diagram that builds as you scroll. The team grid shuffles on every page load — nobody's first or last.

Three wordmark variants in black, gray, and red. Each exported at 1x, 2x, 3x raster plus SVG. A four-color palette — black, red, green, off-white — with clear usage rules. The full system is documented in a brand guidelines website we will extend to include presentation templates, updated language and more.

The Outcome

I delivered a standalone handoff site with the complete brand reference (colors, logos, copy library) and a marketing website zip file ready to deploy — all in under two months. I used AI tooling throughout — iterating on layout, copy, and code in tight loops rather than the traditional engineering handoff.

The site was live within minutes of delivery. I'm ready to extend the brand guidelines whenever Numenor needs — presentation templates, language updates, and the rest of what an engineering company needs as it grows.